Tips for Developing Your Marketing Strategy: Product, Place, Promotion & Price
Here I'll discuss the
four basic aspects and tips that you need to consider when you set
out to
market a new product or service. In every marketing class or seminar it is
always stressed that you need to consider the 4 P's of marketing. Here I discuss
this in relation to marketing the WorldwideBrands.com Membership.
So let's just jump right in....
Product: You've chosen to promote Worldwide Brands, Inc and all that our
company stands for and we thank you! We only deal with ethical people and encourage our customers
to be wary of all the "get rich quick" schemes that are out on the market. We
have made a name for ourselves as the honest, straight-up company who will tell
it like it is. We pride ourselves on all the education that we provide; before
and after a prospect becomes a Worldwide Brands member. Since Worldwide Brands
is a business to business service there are many other products that work well
when coupled with the WBI service.
REMINDER: When choosing another product or company to promote be sure to
do your research! The other product or service that you promote should be one that
people are looking for, so do your market research. At Worldwide Brands we tell
our customers to not choose a product that they WANT to sell in their online
stores, but rather to choose a product that people are SEARCHING for. The same
is true for affiliate programs.
Place: For people starting an online store, the "place" factor refers to what platform they want to sell on. For example, Yahoo!, eBay,
Amazon, or their own store. In the affiliate realm, this means picking where you
are going to market. This might include PPC using Google, Yahoo!, or MSN. Or, it might mean
that you are going to write articles and submit them to article
directories. Another option to market your chosen product or company is to
create videos and place these on your website with links back to the merchant's
site (with your affiliate id of course).
Promotion: Promote yourself! Become an authority on the subject or product that you are
promoting; affiliates who succeed in the Worldwide Brands affiliate program do
this very well. Pre-sell the product or service before you ask a person to click through your link.
The Worldwide Brands affiliate program is a B2B affiliate
program. Often B2B can be more work initially, but boy does it pay off when your
sales come rolling in!
Be creative! I can't stress this enough. Competing against other affiliates who
have been doing this for a while can be daunting. Spend some time thinking
about how you can stand out from the crowd, and do something different. If you think that you
have a hair-brained idea go with it and give it a try anyway. You can also call or email me, and I'll work with you to
refine it and i'll try to provide you with what you with what is needed to make it work.
Price: The price of the Worldwide Brands Membership can sometimes make it a
difficult sell to prospects who are shopping around. In your pre-sell it's a
good idea to list all that Worldwide Brands Members get that the competitors
don't offer. For example, Worldwide Brands members have unlimited access to The
Whole$ale, eBiz education & the Online Profits Forum - where they have access to our CEO, President, and other staff members - as well as other
eBiz owners who have gone through or are going through the same struggles that they may be experiencing. This kind of resource is priceless. Other
aspects to note are the Market Research, Competition Analysis, and a database of
over 8000 verified wholesale suppliers who represent over 8 million products.
Some people think that selling online may be a part-time thing, or don’t really
think of it as an actual business. This is definitely the wrong mindset to have.
Starting a business online is complex, and can be very confusing, and time
consuming – especially if you haven’t got a clue even where to begin. There are
so many different things to consider that you don’t think of when you first
set out to sell online.
When starting an eBiz, you're starting a business. It's not a hobby. If you
want to actually make money in your eBiz, you need to treat it as what it is; a
real, live business that can and will support you and your family if you do it
correctly. This is true regardless of whether you choose to be an affiliate, or
an online seller.
Worldwide Brands’ goal is to help budding entrepreneurs become a success, so we
provide a lot of information to help people become successful. As our affiliate you
can use all the content on our site (reword, and credit Worldwide Brands please)
to help you create valuable content for your site too.
ATTENTION:I’ve got some
exciting news! We already have some great new content for you. Worldwide Brands President,
Colette Marshall is hosting a series of live webinars through September. Feel
free to join the webinars and even promote them using your affiliate id. These
webinars are being recorded and will be available only to Worldwide
Brands Members in the Member Center.
During these webinars, Colette will be interviewing various experts in the field of online retail & educating about Product Sourcing. The guest experts have all been instructed not to lecture, but instead to teach in a hands-on, ask your questions & get answers format.
Joining these webinars will give you a taste of some of the things that online
sellers have to be aware of. I'd highly recommend that you join in on these
webinars so you can understand what online sellers have to deal with. Feel their
pain, and help provide the solutions in your marketing.
If you'd like to join these webinars yourself, then
Click Here
to view the schedule and to register.
If you want to promote this page use the following:
http://www.worldwidebrands.com/wwb/sourcingforindependence.asp?kbid= XXXXX
Make sure to change the “XXXXX”
to your affiliate id! When sales come through, as a result of someone signing up through the above link, you'll be credited for the sale.
Be sure to read the information in the right column of this Newsletter; there are some helpful tips and updates to take note of that will help you with your promotion of WorldwideBrands.com..
Well, that's all for now. Please don't hesitate to contact us if you have any questions or concerns.
Thank you for promoting Worldwide Brands!
Colleen Darwent
Affiliate Manager
WorldwideBrands.com
Follow me on Twitter:
http://twitter.com/ColleenDarwent
affiliatemgr@worldwidebrands.com
877-637-6774 ext 8121
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